Ramadan is a significant month for Muslims all over the world, where they fast from sunrise to sunset. It holds a unique meaning in the Islamic world, and it is a time of celebration, charity, & devotion. Throughout this month, food and drink take on special significance, and Muslims frequently congregate with family and friends to break their fasts, known as iftars.
During this month, restaurants have a unique opportunity to attract guests, but they also confront certain challenges in providing an amazing experience. Mustafa Targal, restaurant manager of Roberto’s at Dubai International Financial Centre, feels that the essential thing is to be “mindful and respectful of the Holy Month as well as the significance it has for Muslims in Dubai and around the world.”
Restaurant table reservations in Saudi Arabia climbed by 30% during Ramadan, according to a survey by Wego in 2019. It’s crucial for restaurants to have the appropriate equipment in place in order to manage the inflow of clients and guarantee a good eating experience. Restaurants need to prepare well in advance to accommodate the surge in demand, especially during peak hours such as iftar and suhoor, which includes managing staff and inventory, ensuring seamless customer service, and offering unique experiences and promotions to attract customers. We should also highlight the role of technology in helping restaurants streamline their operations and optimise their sales during Ramadan. In this blog post, we will discuss how FineDine, a digital menu platform, can help restaurants maximise their potential during Ramadan.
Communicating effectively with customers
Online platforms and social media are effective instruments for spreading the word about your Ramadan discounts and luring new clients. Having a digital footprint is crucial during Ramadan because it is the busiest season of the year for restaurants. According to Salesforce research, 85% of customers use search engines and social media sites like Google, Instagram, and map applications to look up business-related information, including reviews, menus, ambience, food photographs, and directions. So, you run the risk of losing a lot of potential clients if you utilise out-of-date images or don’t have a dedicated staff to frequently broadcast your news on all social media sites.
Instagram is a social network as much as a media as a restaurant. By seamlessly integrating with various platforms, FineDine prevents manual entry mistakes and delays. Also, while the Iftar menu may be rather restricted or constrained, the dessert and suhoor menus frequently include more possibilities. The experience of your guests would be substantially improved if a QR code was placed on each table so that visitors could quickly access your dessert and suhoor menus. To assist their customers in making educated decisions, businesses may use FineDine to design various menus and submit photographs and videos, as well as other information like portion sizes, prices, ingredients, and allergen warnings. Moreover, FineDine offers support for several languages, ensuring that no visitor will have a linguistic barrier while dining.
Providing a unique experience for customers
Managing reservations, waitlists, and priority attendance can be a challenge during Ramadan. FineDine’s reservation management feature can help you manage your bookings seamlessly. You can use this feature to keep track of your reservations, assign tables, and manage your waitlist. You can also offer a variety of options for iftar, suhoor, and dessert menus with FineDine’s menu engineering feature. This feature allows you to analyse your menu items and optimise them for sales and profitability.
Managing staff and inventory efficiently
For Ramadan, it’s critical to prepare in advance and to stock up on the necessary foods, resources, and tools. Also, it’s crucial to educate your personnel about the unique requirements during Ramadan and arrange them accordingly. You can anticipate demand and reduce waste with the aid of FineDine’s inventory management tool. You can use this function to keep track of your inventory levels and establish reorder points.
Analysing customer behaviour and utilising data for improvement
Customer input is crucial for enhancing the functioning of your business. You can gather consumer feedback through FineDine’s feedback tool and address their concerns and questions. Throughout Ramadan, you may monitor your sales success, client behaviour, menu popularity, and profitability with FineDine. It can make data-driven decisions and raise the efficiency of your restaurant.
Create a Wonderful Ramadan Experience with FineDine
We are aware that the month of Ramadan is a crucial one for restaurants, and FineDine can help you make the most of this period. With the digital menu platform FineDine, you can manage employees and inventory effectively, give consumers a distinctive experience, and connect with them successfully. You can also track customer behaviour. FineDine’s seamless integration with online platforms and social media makes it simple for you to advertise your Ramadan promotions and draw in new consumers.
Make customised iftar and suhoor meals that highlight classic recipes and in-season tastes. You can easily construct and update your menus with FineDine’s menu builder so that you can give your customers a wide range of choices.
During the busy Ramadan season, guests can purchase their meals in advance through FineDine’s online ordering system, providing quick and simple pick-up or delivery. You can manage crowds and shorten wait times by doing this.
Many clients eat out with their family and friends throughout Ramadan. You can efficiently handle reservations & seating arrangements with FineDine’s table management feature, ensuring that all customers are served promptly.
Promotions and Discounts
To get people to eat at your restaurant during Ramadan provide special deals and discounts. You can build and advertise your deals on social media as well as other online platforms with FineDine’s marketing tools.
Use FineDine’s loyalty program feature to reward your devoted clients with exclusive deals and discounts. This may boost repeat business and assist in developing a base of devoted clients.
Visit our website or get in touch with FineDine for more details or a free trial if you want to provide your customers with a memorable Ramadan experience!